AG2R La Mondiale is a large French insurance company. It provides insurance to 18 million people, has 650 insurance agencies and also provides insurance to 500,000 businesses. Since January 2019, after the merger transaction, the organization is officially called AG2R La Mondiale Matmut. AG2R is one of the oldest bicycle sponsors in the professional community, and the company has been sponsoring a team for the past 20 years.
As an insurance company, AG2R sees support for cycling because, as their company puts it, “this underscores our solidarity and performance values.” They added: “This cycling team demonstrated record results and formed a unique and strong solidarity among and with the French people.” Perhaps an interesting detail for readers in the Low Countries is that The cycling team kit was created in 2009 by Dutch brand agency Studio Dunbar.
The AG2R team has only changed the sponsor logo on their uniforms for 18 years, and the cycling kit now launched next season are consistent with this year. The ag2r la mondiale kit is mainly white, with a brown and a blue sleeve, AG2R La Mondiale logo on the front and back of the jersey. As many other teams switched to white in 2018, AG2R La Mondiale got rid of the color problem, with only a white stripe on the chest and corresponding sleeves. The shoulders of the jersey are brown and the main color is blue, filling the lower half of the jersey.
However, Eddy Merckx, sponsored by the team, changed its paintwork from black to white this year.