AG2R la Mondiale
AG2R la Mondiale is a French insurance company that provides health and pension insurance to French depositors. Last year it completed a merger with Matmut, another mutual insurance company, and became one of France’s largest insurance companies, with 650 agents across France.
AG2R La Mondiale owns the AG2R La Mondiale Cycling Team, which became the team’s champion sponsor in 2000. The team was founded in 1992 as Chazal Team. And sponsor the Transat AG2R sailing competition.
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Astana was the capital of Kazakhstan, which means “the beginning of a new world” in Turkic. It is worth mentioning that the city has been renamed Nur-Sultan. However, the team still uses the name Astana and has not changed. The team exists to improve the country’s image and try to reverse the negative reporting image of the Kazakh dictatorship.
Formerly known as Liberty Seguros-Wurth, the team was affected by the “Port Operation” and was renamed the Kazakh capital in 2007 and renamed the Astana team.
The Bahrain McLaren team’s gold owner is the Bahraini royal family, which is owned by Prince Bahrain-Prince Nasser. The sponsors behind the team include oil companies, aluminum smelters and other Bahraini national institutions. The team’s previous team was named Bahrain Merida Team. In 2019, the team welcomed the new joint venture partner McLaren (the main owner behind McLaren is also the Bahrain Royal Family). At the end of the same year, it was renamed the Bahrain McLaren Team. Shang, just no longer named.
The Bahrain Merida Team was established on July 27, 2016. The Kingdom of Bahrain announced that it will support this new professional cycling team, the Bahrain Professional Team.
The team is sponsored by two German SMEs-Bora and Hansgrohe. Bora is a professional cooker supplies company. The selling point of its most famous range hood is that the exhaust is on both sides. Since the sponsorship of the fleet, sales have increased significantly. Hansgrohe is a sanitary maker that manufactures plumbing accessories such as faucets and shower heads. Founded by the Germans in 1902, it is now owned by the American company Musco. Another “invisible” gold owner of the team is Specialized, a high-end brand in the industry, which played an important role in recruiting Peter Sagan for the team.
The team’s predecessor, NetApp, was founded in 2010.
CCC is a Polish shoe retailer and also has its own factory. Founded in the 1990s, the full name is “Cena Czyni Cuda” which means “price creates miracles”. The founder of the brand, Dariusz Mił, is now a billionaire, and CCC is now one of the top 20 companies in the Polish stock market. CCC started in Poland and has now entered the international market and has entered Germany, Russia and Switzerland. If you have no impression of CCC, Sprandi in the sports brand industry should have heard it? It belongs to CCC.
The CCC team was formerly known as the BMC team. It was founded in 2006. The current CCC team is a combination of the original BMC team and the CCC personnel of the Intercontinental Professional Team.
As a new member of the World Tour Team, CCC has a long history. It already existed as early as 1997, but it has always been an intercontinental professional team. Cofidis is a consumer credit company focused on the low-end market. Headquartered in northern France, it currently has operations in Italy, Spain, and parts of Central Europe. The fleet has also become a good marketing tool for the brand. Cofidis is now part of the Crédit Mutuel Financial Group, which also owns Arkéa Internet Banking, the title sponsor of the Akea-Sangsik team.
Deceuninck is a Belgian manufacturer of PVC windows and claddings. Its products are mainly used in factories and office buildings. Its business scope is located in Europe and North America. Quick-Step, another sponsor founded in Amsterdam, specializes in laminate flooring and is a supplier of large commercial and residential floors. The customer base is a construction site, which also partially explains that the team’s uniform is dominated by blue, and the owner is Czech billionaire Zdeněk Bakala.
Deceuninck is a new sponsor in 2019, and Quick-Step sponsorship began in 2003. The team has been co-sponsored by multiple sponsors since the 1990s.
EF Education First
EF Education First is a language education company originally founded in Sweden and now headquartered in Switzerland (maybe to avoid taxes). Many people think that EF and Education First are duplicates, but EF actually stands for Europeiska Ferieskolan instead of Education First, which means “European Holiday School” in Swedish. The founder is Bertil Hult, and the company has grown to a certain size today, which has made the Hotthot family billionaires. The team has changed its name almost every year since its establishment, but it should not be because the team has been bought out by EF Education.
The team started in 2003 as a youth development driver and was upgraded to a professional team in 2007.
Groupama and FDJ sponsors each have a 50% stake in the team. If you want to hear the authentic French name, you can call it Groupama-FDJ team. Groupama is a large French mutual insurance company (competing with the sponsor behind the AG2R team). Groupama Group was founded in 1986. Groupama is actually the abbreviation of Groupe des insurance Mutuelles Agricoles (French Agricultural Insurance Group). FDJ is the abbreviation of La Françe des Jeux. It was originally the French national lottery company and has now been privatized.
Team owner Marc Madiot is a former professional road racer in France. He has won two Paris Roubaix championships. He is also an avid patriot. He will play the French national anthem on the team’s car on French National Day. Interestingly, on the other hand he loves American elements, such as his cowboy boots and Corvette sports car.
The team was founded in 1997 and FDJ has been a team sponsor.
Formerly known as Sky Team, the team changed its name after Ineos acquired the team in the spring of 2019. Ineos is a multinational group specializing in the production and sale of petrochemicals, specialty chemicals and petroleum products. It mainly produces plastics and manufactures and supplies chemicals to manufacture plastics. The owner is the third richest man in the UK, Jim Ratcliff. He is passionate about “participating” in sports. In addition to buying a bicycle team, he also owns a sailing team and purchases the French football club OGC Nice. He is still a Messi Sponsor of the Formula One team of Des. Why did the team send Benal, Thomas and Froom to compare the Tour de France? Because the highest honor is most important to Ratcliffe.
Israel Start-Up Nation
Israel Start-Up Nation is the product of the Israeli Cycling Academy team taking over the Katyusha team. By obtaining the World Tour team license, the team has leapt to the top team. Just listening to the name will think it has anything to do with the Israeli state. In fact, otherwise, the team is funded by Israeli-Canadian real estate billionaire Sylvain Adam, a bicycle enthusiast who recently moved to Israel. How rich is this billionaire? In addition to buying the Katyusha license, last year he provided some funding for the launch of Huanyi ’s departure in Israel, and he paid for Madonna to start singing in Tel Aviv …
Katusha Team License bought by Israel Start-Up Nation Team, which was formerly known as Tinkoff Credit Systems Team (founded in 2006)
Team Jumbo-Visma is the former Dutch Lotto team. Jumbo is a Dutch supermarket chain and Visma is a Norwegian IT services company. A few years ago, the team was the poorest in the World Tour Team, and the team budget has been rising from 2019. Jumbo is a family business that has grown rapidly in the Netherlands and is now one of the country’s leading local food retailers, and is currently expanding in Belgium. The supermarket was contracted to a company that was acquired by a Norwegian software services company called Visma, and Visma also appeared in the team’s naming company.
Lotto-Soudal‘s sponsor Lotto should be the most affectionate sponsor in the professional team list. Since 1985, no matter how other sponsors change, the Belgian national lottery company Lotto has been insisting. Soudal is a Belgian company that produces adhesives and sealants. Its products mainly appear on the shelves of DIY stores in Europe and other places. Despite the background of zheng tickets, this team can only be regarded as the second best team in Belgium.
The number one sponsor of the Mitchelton-Scott team is a winery in Nagambi, Australia, which is also the property of the team owner / Australian billionaire Gerry Ryan. Ryan can become Australia’s top richest man, thanks to its RV company Jayco Australia and the franchise of “walking with dinosaurs”. It is worth mentioning that the sponsorship of alcoholic beverages is prohibited in France, but the team has not been troubled in the Tour de France because Mitchelton also has a hotel and spa business. Scott is a Swiss-American sports brand. In addition to the frames that fans are familiar with, Scott started with ski gear. They also produce motorcycle accessories such as goggles.
Movistar is a Spanish mobile telecommunications operator with operations in Spain and Latin America, and brands in the UK and Germany are active under the name O2. This team can be said to be the oldest in the main car group, and has been active in the professional cycling scene since 1980.
NTT is a state-owned telecommunications company in Japan. In 2018, NTT acquired it service company Dimension Data, a South African data communications company with an international history. In 2020, the team name will be renamed NTK Team from the original Kai Kai Team. The team was formerly known as the Kai Kai Team, which was upgraded to the World Tour Team in 2016, and was previously the Intercontinental Professional Team MTN.
Sunweb is a European vacation travel company that is part of the Swiss-Dutch Sundio Group (essentially a Dutch company but headquartered in Switzerland). Sunweb’s annual turnover exceeds 600 million euros, and the company is currently acquired by German venture capital brand Triton. Dutch foundation, German flag, which also opened up a larger market for Sun Net. The team was initially Shimano–Memory Corp.
The two major sponsors of Trek-Segafredo team are American bicycle brand Trek and Italian coffee brand Segafredo. Everyone is familiar with Trek. Segafredo literally means “cold saw” in Italian. It is the Italian coffee giant and its creator is Massimo Zanetti. It was also Zanetti who brought in Nibali for the team. This team was formerly known as the World Tour Team Leopard-Trek.
Behind the UAE-Team Emirates fleet is the United Arab Emirates (UAE). The UAE is a federation of seven emirates, with Abu Dhabi as its capital. Formerly known as the Blue Wave Merida team, the team was unsustainable. With Emirates becoming the team’s largest sponsor, the team jumped into the ranks of the richest professional team in the car world. The team originally dates back to the 1990 Colnago-Lampre team.
Compared with the 2019 version, the team sponsors in 2020 are still those who are nothing but energy powers and rich locals.
As a bicycle brand, Trek is the last bicycle manufacturer to have its own team, and Scott is still in the sub-naming industry, and Merida, Cannondale, Giant, Cervelo and other companies have given up their naming rights.
It is interesting that all three French teams have some relationship, and the customers are all rural groups. Is it possible that the advertising of bicycle sports is good?
Other team sponsorship fields are different, consumer brands like CCC, Sunweb, Segafredo, Emirates and Movistar, as well as commercial companies like Deceuninck, NTT and Visma.